Sjau Books sells some of the most expensive books on the planet, and its latest offering, The Book of the Year, is no exception.
But if you’re in the market for a more affordable reading experience, you’re better off browsing the Sjucomus store, a small bookshop in the basement of Sjüs bookstore in Stockholm, Sweden, where the brand’s name has a decidedly Scandinavian feel.
The store’s shelves of classic, contemporary and indie fiction are full of hardcover, paperback and e-book books, while its online offerings are also a good way to discover new authors and get your hands on new titles.
The shop has been around since 2006 and is run by two men, Rasmus and Lars Svensson.
The men are both writers who have been involved in the publishing world for a long time, but the store has been expanding its focus on a new generation of authors.
“We have the most talented people on our team, we have lots of different genres,” Rasmus told The Verge.
“A lot of people in Sweden have no idea that there’s a book store in Sweden.”
The store has a number of books from across the globe, ranging from a collection of literary novels to a collection from the UK and the US.
But they’re mostly aimed at readers who want to pick up a few new books, or to take the plunge into the world of literature.
For Rasmus, that means “a lot of older authors”.
“A few years ago, it was quite easy to buy books for children and teenagers, but it’s not so easy anymore,” he said.
“But we still have a lot older authors out there, because they are in their 80s and 90s.”
In Sweden, books can be purchased in a wide range of formats, but most are usually hardcovers or e-books, and most of the books are not hard to find in bookstores.
For example, Rasmis said that books that are traditionally published by the Sängninget, a publishing house in the country, usually sell for around 1,000 Swedish kronor (around £130), but he added that there are exceptions.
“The Sänninget has some good hardcover books,” he explained.
“You might be able to find a lot in this format, and I don’t know if you can find them at a bookshop.”
“But it’s a rare book.
We can’t buy the hardcover.”
Sjukus and Svensson said that they try to keep up with the demand for books, with a “very large online bookshop” in Sweden that they run.
“There are people who are very passionate about books,” Rasmuss said.
It’s this passion that makes the men so determined to find new authors, particularly since they have the “most talented people in our team”, Rasmus said.
They want to “sell more books” to readers, and to do that, they’re making sure that they keep an eye on the e-readers market.
“This is the only place we have, right now, to get books for e-reading,” Rasmuses said.
The two are also keen to see if the digital book market has any future, since they believe that the market could be a huge driver for book sales.
“It is important to keep the market in the game,” Rasmis added.
“And if it does, I think the market will grow in a big way.”
Read more about the book industry in Sweden.