As books are becoming more expensive and more scarce, authors are realizing that they can’t afford to buy books online.
A bookseller’s association in Mumbai, which is the largest in the country, has estimated that around 2,000 Indian writers have already sold their first book in bookstores online.
“I was at a conference recently where the CEO of an online bookstore said that 50% of the readers in his online bookstore have never bought a book before,” said Raghu Raman, a cofounder of a publishing house, who has a 15-year-old son.
“They are not interested in buying books.
And we are going to help them.”””
This generation is going to have to buy more books.
And we are going to help them.””
Books will have to become available online”The bookseller association says its estimates suggest that as many as 10% of Indian readers are going online.
And as books become more expensive, publishers are realizing they cannot afford to sell them in bookshops.
“In the last two years, booksellers have lost around $10 billion, which has not gone towards developing the books.
It has gone towards producing them, to marketing them and selling them,” said Manoj Kumar, who heads the Indian Publishers Association.
The association is working to ensure that the books remain available online.
“We have been pushing for the right to sell books online for over two decades.
And the government is committed to make it happen,” said Rajendra Kannan, the president of the Association of Booksellers and Publishers (ABP).
“It will take time, but the digital revolution is on its way.
There is no need to wait for books to be sold in book stores.
We will help our readers.
They will come to us.”
In India, where online bookselling has been around for decades, there are many books available for purchase.
But a lack of physical stores means books are harder to find.
“Many authors are working in a digital world,” said Ramaswamy.
“When they are able to publish their book online, they can have it published and sold in a bookstore.”
A small number of authors have already started selling books online through publishers.
“A few authors are doing this because publishers do not have the ability to sell their books digitally,” said Kumar.
“It is very difficult to find books in book shops.
It is very hard to find them in libraries.”
In the past, publishers would have to send books to bookshoppers in India, but now there are so many online booksellings, they are now taking on online bookshopping as well.
“The industry has started to take the online model seriously,” said Kanna, who is also a member of ABP.
“There is a lot of support for this.”
Booksellers are also starting to look at how to sell book digitally.
The publishers and authors association is looking at how publishers can set up online stores to sell physical books.
“We have asked the publishers to set up an online store.
They have started offering books through their online store,” said Nanda Devi, president of publisher Bhaskar Publishing House.
She is also the owner of publishing house Sheshan Publishers, which was set up last year to develop a digital-only book publishing platform.
“Now, all books are being offered for free.
We are looking at all this to create more content online,” said Devi.
In the next couple of years, many publishers are planning to launch a book service for the online community.
“As soon as the internet is widely available, the books will be available for sale online,” Raman said.
“That is the future.”